Kiehl’s Since 1851 NYC Bloomingdale’s 59th Street
The NYC Landmark Bloomingdale’s flagship underwent a two-year phased renovation that included its Cosmetic and Beauty department floor. Kiehl’s took this opportunity to propose a new shop-in-shop experience aligned with the brand’s latest retail store design development. Completed in 2019.
Back to the drawing board
Originating from a new Shop-in-Shop concept to better serve the customer and form a new shopping experience with the brand, Bloomingdale’s 59th St new beauty floor renovation opened an opportunity to potentially introduce the new concept. Through several rounds of development, the design took a different turn back to the Kiehl’s standard Store of the Future design. The renderings below show the final proposal submitted to the landlord. To this day, all are invited to visit the Kiehl’s shop in the landmark department store.
